Of making many books...

There Is No End

Frames are stories that we use in conceptual reasoning [actually, invented by Marvin Minsky]. Lakoff argues that when asked a question based around your opponent's frame, you should not respond to the question directly. Rather you should respond in terms of your own frames. Lakoff argues that the dominant frame of conservatives is strict father morality (while for progressives it is nuturant parent — not gender polarised). Strict father morality, according to Lakoff, is based around the belief that it is the father's role to instill discipline in children by corporal punishment when they misbehave. more...